On October 23, 2025, LiveRamp Holdings, Inc. (NYSE: RAMP) announced the launch of expanded Meta campaign measurement capabilities within its Clean Room platform. The new feature allows retail media networks (RMNs) to connect Meta campaign results with their own first‑party sales data, enabling RMNs and their partners to see how off‑property sites, including Meta, drive sales, orders, and return on ad spend across campaigns, brands, and products.
The expansion provides RMNs with privacy‑preserving attribution insights that were previously unavailable. By combining Meta’s platform ad data with RMN first‑party data in a neutral, secure environment, advertisers can assess incremental lift, halo effects, and buyer insights without compromising customer anonymity. The announcement also highlighted that many RMNs already use LiveRamp to send sales data to Meta for in‑flight optimization, and the new update extends these capabilities to all partners, including Meta, with confidence of neutrality and control.
For investors, the launch represents a tangible expansion of LiveRamp’s Clean Room network and a new revenue stream from RMNs. The ability to deliver deeper attribution and performance measurement to a growing segment of retail media spend positions LiveRamp to capture additional marketplace and subscription revenue, reinforcing its competitive moat in data collaboration and privacy‑centric solutions.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.