Roblox Corporation announced on July 15, 2025, the launch of its new licensing platform, which includes the Roblox License Manager and Licenses catalog. This innovative framework is designed to enable game and interactive media licensing at scale, streamlining the integration of popular intellectual property (IP) into games and experiences.
The platform is launching with initial partners such as Netflix, Lionsgate, and Kodansha, offering seven initial IP titles for eligible creators, with two more coming soon. This move aims to make it easier for IP owners to manage and license their content to Roblox's global creator community, fostering a wider range of experiences.
Traditionally, IP licensing for game development has been a complex process. The License Manager is designed to simplify this by allowing rights holders to register IP, scan experiences for usage, and offer licenses directly to creators in a matter of days or hours. This strategic initiative is expected to significantly boost creator earnings and enhance the platform's content ecosystem.
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