Rubrik Zero Labs released its report, 'The State of Data Security in 2025: A Distributed Crisis,' on April 22, 2025, revealing that 90% of global IT and security executives reported experiencing cyberattacks in the past year. The report highlights the hazards created by hybrid environments and a cloud security crisis.
The research, based on insights from over 1,600 IT and security leaders across 10 countries, found that data sprawl, exacerbated by AI adoption, complicates protecting sensitive data across multiple systems. Half of IT leaders now manage the majority of their workloads in the cloud.
Joe Hladik, Head of Rubrik Zero Labs, emphasized the urgent need for a data-centric security strategy that prioritizes visibility, control, and quick recovery. The report underscores that ransomware remains a persistent threat, and identity threats are intensifying due to hybrid environment complexities.
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