Rocky Brands, Inc. announced robust financial results for its second quarter ended June 30, 2025, with net sales increasing 7.5% to $105.6 million compared to $98.3 million in the second quarter of 2024. The company reported net income of $3.6 million, or $0.48 per diluted share, a significant improvement from a net loss of $1.2 million, or $0.17 per diluted share, in the prior-year period.
Adjusted net income for Q2 2025 more than tripled to $4.1 million, or $0.55 per diluted share, compared to $1.3 million, or $0.17 per diluted share, in Q2 2024. This strong performance was broad-based, driven by accelerated demand for XTRATUF and Muck brands in Wholesale and e-Commerce channels, coupled with strong full-price selling.
Gross margin expanded by 230 basis points to 41.0% of net sales, benefiting from a 300-basis point increase in Wholesale segment margins and higher Retail segment sales. Income from operations surged 58.7% to $7.2 million, and total debt decreased 13.1% year-over-year to $132.5 million.
Management updated its full-year 2025 guidance, now expecting revenue to increase between 4% and 5% over 2024 levels, an upgrade from the prior low single-digit forecast. Crucially, 2025 EPS is now expected to increase approximately 10% over 2024's adjusted $2.54 per share, signaling confidence in the company's tariff mitigation strategies and business momentum.
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