RedCloud Holdings plc announced on June 26, 2025, the launch and availability of its innovative TradeX program. This program is designed to facilitate the trade of essential Fast-Moving Consumer Goods (FMCG) products in bulk quantities, aiming to match market supply with demand across key categories.
The TradeX program directly addresses systemic inefficiencies in retail commerce within emerging markets, which contribute to an estimated $2 trillion inventory gap. RedCloud believes that a lack of data-driven decision-making exacerbates these supply challenges and increases consumer retail prices.
TradeX has been successfully piloted in Nigeria since early 2025, enabling program members to trade goods using phone and WhatsApp. RedCloud earns a transaction fee on each order placed, reinforcing its commitment to creating a fair and efficient open commerce ecosystem.
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