The Hefty brand, a part of Reynolds Consumer Products, announced on May 27, 2025, its celebration of 60 years of strength by releasing limited-edition Hefty Ultra Strong Trash Bags with a birthday cake scent. These unique 20-count, 13-gallon tall kitchen trash bags are infused with the nostalgic scent of vanilla frosting and rainbow sprinkles.
Available exclusively on shop.hefty.com/products/birthday for 60 cents, this special release aims to add a festive spin to household cleanup routines. The birthday cake-scented trash bags feature Hefty's signature six-in-one protection and odor control technology.
In partnership with the Chicago Cubs, the Hefty team also marked the milestone with a birthday celebration and special in-game activations at Wrigley Field on May 27. The first 5,000 fans entering the Budweiser Bleacher Gate received a Hefty 60th birthday hat, further engaging consumers with the brand's anniversary.
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