Redfin, a subsidiary of Rocket Companies, introduced an AI‑driven conversational home‑search feature on November 13, 2025, allowing buyers to describe their preferences in natural language and refine results through a back‑and‑forth dialogue.
The launch follows Rocket Companies’ Q3 2025 earnings, where adjusted revenue reached $1.78 billion and adjusted net income hit $158 million—both figures above guidance—underscoring the company’s confidence in scaling its AI initiatives. The new feature is part of a broader strategy to integrate AI across real‑estate and mortgage services, with the goal of increasing user engagement and generating additional mortgage leads for Rocket Mortgage.
The conversational search lets users ask questions such as “Show me three‑bedroom homes in Brooklyn under $800,000” and then refine the search with follow‑up prompts. By offering a more natural, agent‑like experience, Redfin positions itself ahead of Zillow’s AI search and Realtor.com’s data‑centric approach, building on its earlier “Ask Redfin” tool.
Rocket CEO Varun Krishna said the company is “leading the way” with AI to connect search and financing, while Redfin’s Senior Vice President of Product and Design, Ariel Dos Santos, highlighted the goal of creating an experience “like talking to a real‑estate agent who has seen every listing.” These comments emphasize the strategic intent to reduce friction and increase conversion.
Rocket Companies’ shares rose 6.5% on November 12, 2025, after news of integration momentum with Redfin and Mr. Cooper. The market viewed the AI launch as part of the broader synergy package, signaling confidence in the company’s integrated home‑ownership platform.
The feature is expected to drive higher user engagement, improve conversion to Rocket Mortgage, and strengthen Rocket’s competitive edge. The launch aligns with the company’s Q4 guidance of $2.1 billion–$2.3 billion in revenue, reflecting confidence in continued growth.
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