On January 22, 2025, Rocket Companies announced the launch of Rocket.com, a unified homeownership platform designed to streamline the entire process. The new website integrates home search, financing, and mortgage servicing into an intuitive, AI-driven experience. This platform aims to simplify the path to homeownership, especially amidst limited housing inventory and affordability concerns.
A core feature of Rocket.com is its AI Agent, which provides 24/7 support, answers real estate and mortgage questions, and keeps clients informed on market trends. Since its launch, this AI tool has tripled Rocket's conversion rate from website visits to loan closings, demonstrating its effectiveness in guiding consumers through the home-buying process.
The platform allows clients to explore properties with Rocket Homes and receive personalized financing options from a Rocket Mortgage banker with ease. This strategic product launch is expected to remove traditional barriers for homebuyers through instant offers, AI-powered financing, and Verified Approval Letters, making homeownership more accessible and achievable.
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