On January 14, 2025, Rocket Companies unveiled a comprehensive refresh of its brand identity, unifying many of its services under the overarching 'Rocket' brand. This strategic move aims to position Rocket as a leading and inclusive brand in America's homeownership market. The initiative included acquiring Rocket.com and introducing a reimagined logo, wordmark, typeface, and color palette.
As part of this brand evolution, key businesses were rebranded: Amrock, the national title producer, settlement provider, and appraisal management company, was changed to Rocket Close. Additionally, Amrock Title Insurance Company relaunched as Rocket Title Insurance Company, and Rocket Pro TPO was renamed Rocket Pro. These changes are effective immediately.
The unification is designed to simplify services and enhance Rocket's mission to create a more inclusive and connected homeownership journey. This brand transformation is expected to engage key growth demographics, including Hispanic, female, Veteran, and first-time homebuyers, while reinforcing its established audience.
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