On October 22, 2025, RE/MAX Holdings announced the sale of the REMAX Morocco master franchise, establishing a new headquarters in Casablanca under the leadership of regional owners Rachida Khalil and Bilal Dabri. The transaction marks the first time the company has entered the North African market through a master franchise agreement, adding a new geographic segment to its global network.
The new REMAX Morocco network plans to launch more than 100 franchises and recruit over 1,000 real‑estate sales associates. The sale also incorporates the existing REMAX City brokerage in Tangier, which will now operate under the REMAX Morocco umbrella, providing local agents with expanded resources and brand support.
This expansion into Morocco represents a strategic move for RE/MAX Holdings, opening a high‑growth market with significant investment potential driven by events such as the 2026 Africa Cup of Nations and the 2030 FIFA World Cup. The addition of a North African presence is expected to diversify the company’s revenue base and reinforce its position as a leading global real‑estate franchise brand.
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