On October 21, 2025, Rockwell Automation announced the launch of more than 30 new products at Automation Fair 2025, expanding its hardware, software, and services portfolio across industrial automation and digital transformation.
The new hardware lineup includes the ControlLogix 5590 controller, which integrates functional safety; the EtherNet/IP In‑cabinet Solution that reduces wiring complexity; the M100 Electronic Motor Starter; PointMax I/O; Armor PowerFlex 330; OptixEdge edge gateway; 140ME Motor Protection Circuit Breaker; 5069 Wiring Systems; Micro820 L20E controllers; ArmorBlock 5000 I/O; MobileView terminals; Stratix 2100 and 4100 switches; and ASEM 6300B‑SW2 and 6300P‑SW2 industrial PCs.
Software releases include FactoryTalk Design Workbench, FactoryTalk Analytics PavilionX, ResilientEdge, and Security Monitoring & Response, while the Asset+ Managed Service and TechConnectIQ support enhance service offerings.
These launches broaden Rockwell’s product ecosystem, strengthen its competitive moat, and create new revenue opportunities across industrial automation, data analytics, and cybersecurity, positioning the company to capture growth in high‑growth sectors such as e‑commerce, data centers, and life sciences.
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