Amazon Ads and Roku Inc. announced a new integration that provides advertisers with access to the largest authenticated Connected TV (CTV) footprint in the U.S. This partnership is exclusively available through Amazon DSP.
The collaboration is estimated to deliver logged-in reach to approximately 80 million U.S. CTV households, representing over 80% of U.S. CTV households, according to ComScore data. This unprecedented scale aims to drive improved performance for advertisers.
This strategic alliance significantly enhances Roku's advertising capabilities and reach, making its inventory more attractive to marketers. The partnership is expected to boost Roku's advertising revenue and strengthen its competitive standing in the rapidly growing CTV advertising market.
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