KeyBanc upgraded Roku to Overweight from Sector Weight and raised its price target to $115. The firm cited improved ad monetization, new partnerships, and tighter cost controls as factors that could drive earnings above consensus in the coming years.
The analyst commentary highlighted a turnaround in Roku's advertising strategy, suggesting that the company's efforts to diversify ad demand and enhance programmatic capabilities are yielding positive results. Operational discipline in managing costs was also noted as a key driver.
This upgrade reflects increased confidence in Roku's strategic execution and its path to enhanced profitability. The positive outlook on ad growth and cost management provides a strong signal to investors regarding the company's potential for sustained financial improvement and market share gains.
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