Loop Capital upgraded Roku Inc. to Buy from Hold and raised its price target to $100 from $80. The upgrade was based on expectations that the advertising partnership with Amazon.com, announced on June 15, 2025, would begin positively impacting Roku’s financial results starting next year.
The firm's analysis suggests that the collaboration with Amazon Ads will enhance Roku's advertising capabilities and reach, leading to improved monetization. This strategic alliance is seen as a significant catalyst for future growth.
This analyst upgrade reflects growing confidence in Roku's ability to leverage its expanded advertising footprint. The positive outlook on the Amazon deal's financial implications provides a strong signal to investors regarding Roku's potential for increased revenue and profitability.
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