Pixalate's June 2025 report on Connected TV (CTV) Bundle ID rankings for global open programmatic ad spend identified 'Hulu' (com.hulu.plus.roku) as the most popular Bundle ID on Roku. This data highlights significant user engagement with a major streaming service on the Roku platform.
The report analyzes ad spend across various CTV platforms, providing insights into app popularity and usage patterns. Roku's platform continues to be a key distribution channel for leading streaming services.
The strong performance of 'Hulu' on Roku indicates robust user activity and content consumption within the Roku ecosystem. High engagement with popular apps contributes to Roku's overall viewership, which is a critical factor for attracting advertisers and driving platform revenue.
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