Pixalate's Q2 2025 Global Connected TV (CTV) Device Market Share Reports indicated that Roku led in North America with 37% market share and in LATAM with 45% market share. This data is based on an analysis of over 23 billion global CTV open programmatic ad transactions.
The report highlights Roku's strong presence in key geographical markets, reinforcing its position as a dominant force in the CTV landscape. This leadership is crucial for its strategy of being the lead-in to TV for millions of households.
Roku's continued market share leadership provides a robust foundation for its platform monetization efforts. A larger installed base translates to more streaming hours and greater reach for advertisers, directly contributing to its Platform revenue growth.
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