Roku Inc. and Dentsu revealed new findings from a study examining how consumers engage with shoppable TV. The research indicates that as streaming becomes the dominant mode of TV consumption, advertisers are exploring new possibilities with shoppable TV.
Key insights from the study show that consumers are increasingly open to shopping directly from their TV screens. This trend highlights a growing opportunity for advertisers to engage with consumers in a more direct and interactive manner.
These findings validate Roku's initiatives in shoppable TV advertising, providing data to support its efforts to develop and expand unique ad products. Understanding consumer receptiveness to direct TV purchases can help Roku attract more advertisers and drive incremental revenue in its Platform segment.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.