Roku Inc. announced that its 2025 Roku Select, Plus, and Pro Series televisions are now available in the U.S. The enhanced lineup is designed to deliver a high-quality experience with seamless setup, fast performance, and stunning picture quality.
The 2025 Pro Series focuses on improving the realism and accuracy of streaming content, with advancements in image processing and manufacturing quality. The Plus Series now includes Roku-tuned mini-LED backlighting, enhanced QLED color, and Smart Picture Max, previously a Pro Series exclusive.
All Roku-made TVs will ship with the latest software, featuring new functionalities such as Daily Trivia, short-form content rows, personalized sports highlights, and Bluetooth Headphone Mode. These product enhancements aim to attract more users and drive engagement, reinforcing Roku's position as a leading TV OS provider and supporting its platform monetization strategy.
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