Roku announced the launch of Howdy, a new commercial-free streaming service priced at $2.99 per month. This marks a shift for the company, which has been primarily known for its free, ad-supported viewing options.
Howdy is expected to feature 10,000 hours of movie and TV content from major studios including Lionsgate, Warner Bros. Discovery, and FilmRise, alongside exclusive Roku Originals. The service became available across the U.S. on Tuesday.
This new ad-free subscription service runs alongside The Roku Channel, which remains free. By offering a low-cost, ad-free option, Roku aims to diversify its revenue streams and cater to a broader audience, enhancing its overall content ecosystem and monetization strategy.
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