Roku announced that its Roku-made Select Series TVs are now available in Canada, exclusively at Best Buy Canada. These televisions are designed and made by Roku and powered by the Roku operating system (OS).
The introduction of Roku-made TVs in Canada aims to provide Canadian streamers with a delightfully intuitive and high-quality viewing experience. This expansion builds on Roku's position as the #1 TV streaming platform in Canada.
Launching self-branded hardware in a key international market is a strategic move to increase Roku's device footprint and OS adoption. This growth in the installed base is crucial for driving platform engagement and expanding advertising monetization opportunities in Canada.
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