Roku Originals and Love Productions announced an expansion of their 'Baking Show' universe on The Roku Channel. This includes the renewal of 'The Great American Baking Show' for its fourth season, along with new Roku Original specials.
The expansion also features the launch of 'The Great British Baking Show: Juniors' (seasons 8 and 9) as a Roku Original, and the debut of library content in the U.S. for the first time. Actor Andrew Rannells joined as co-host for 'The Great American Baking Show'.
This deal brings a multi-pronged viewing experience of both original and library content to The Roku Channel, available in on-demand and FAST environments. Such investments in popular franchises aim to increase user engagement and attract new audiences, supporting Roku's advertising and subscription revenue goals.
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