Roku Inc. announced it has entered into an agreement to acquire Frndly TV, a subscription streaming service. Frndly TV offers over 50 live TV channels, on-demand video, and cloud-based DVR at an affordable price.
The acquisition is intended to bolster Roku's focus on growing Platform revenue and Roku-billed subscriptions. Frndly TV's expertise in direct-to-consumer subscription services is seen as a valuable addition to Roku's ecosystem.
Roku believes its platform's ability to recommend relevant content will help Frndly TV attract, engage, and retain more subscribers. This strategic move enhances Roku's content offerings and diversifies its revenue streams, aligning with its long-term monetization goals.
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