Roku Unveils New Device Lineup and Software Updates for Enhanced Streaming

ROKU
November 02, 2025

Roku unveiled a powerful new device lineup and software updates designed to enhance the streaming experience for its users. The new offerings include refreshed Roku-branded TVs, an all-new Roku TV Smart Projector reference design, and new Roku Streaming Stick and Streaming Stick Plus players.

The updated Roku-branded TVs feature enhanced picture and sound quality, faster app launches, and deeper bass. The new streaming players are designed for portability and power-efficiency, being 35% smaller than other brands and powered directly by the TV.

These product innovations reinforce Roku's commitment to streaming leadership and expanding its global footprint. By offering a diverse range of devices and an improved user experience, Roku aims to attract more streaming households and drive engagement, which is crucial for its platform monetization strategy.

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