Spanish Broadcasting System (SBS) announced a groundbreaking partnership with The Roku Channel to livestream LaMusica TV, its top-ranked audiovisual entertainment app. This collaboration aims to reach millions of Spanish-speaking viewers in the U.S. and Mexico.
LaMusica TV will offer a 24/7 slate of programming, including livestreaming of SBS's top-ranked radio shows, popular hosts, and iconic personalities. It will also feature SBS's live concert series, such as Calibash and MiamiBash.
The addition of LaMusica TV strengthens The Roku Channel's position as a destination for inclusive and relevant entertainment, particularly for the growing Hispanic audience. This partnership is expected to drive increased engagement and expand Roku's user base in key markets, contributing to its advertising revenue.
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