FreeCast announced the launch of Test Drive Live, a next-generation shoppable FAST channel, on Roku and FreeCast's own service. The channel is designed to redefine shopping channels by leveraging the latest in streaming technology.
Test Drive Live will also be coming to additional FAST channel platforms in the following weeks. Through FreeCast, the channel will be immediately available on various streaming devices and platforms.
This initiative expands Roku's content offerings and integrates interactive shopping experiences directly into the streaming environment. The launch of shoppable channels can attract new audiences and create new monetization opportunities for Roku through commerce-driven advertising.
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