Roku announced a major industry milestone: for the third consecutive month, U.S. viewers spent more time streaming content on Roku-powered devices than watching traditional broadcast television in July. This trend underscores the accelerating shift in viewing habits.
According to Nielsen data, streaming on Roku-powered devices accounted for 21.4% of all TV viewing time in the U.S. during July, surpassing broadcast TV's 18.4% share. This consistent outperformance highlights Roku's growing influence in the television landscape.
This sustained leadership in viewership demonstrates Roku's strong user engagement and its central role in the streaming ecosystem. Increased streaming hours and market share against traditional TV are critical for attracting advertisers and driving Roku's platform revenue growth.
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