Experian announced the expansion of its Experian Marketplace portfolio with the addition of Root Insurance. This integration provides Experian customers with access to Root's technology-driven auto insurance solutions, broadening its reach to a new segment of consumers.
The inclusion in Experian Marketplace further strengthens Root's Partnership channel, which focuses on providing differentiated access to customers through strategic integrations. This channel has demonstrated strong growth, contributing significantly to Root's overall new business and policy acquisition.
This partnership allows Root to reach a broader customer base through Experian's established platform, aligning with Root's strategy to accelerate disciplined growth. It also reinforces Root's position as a technology company powering insurance solutions, leveraging data science for personalized and fair experiences.
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