Root, Inc. announced a strategic partnership with Hyundai Capital America (HCA) to deliver innovative solutions and enhanced experiences to HCA customers. This collaboration aims to leverage the strengths of both companies to drive advancements in the auto finance and insurance industries.
The partnership expands Root's growing Partnership channel, which provides differentiated access to customers through integrations with automotive and financial services partners. This channel has been a key growth engine for Root, with new writings more than doubling year-over-year in 2024.
By integrating Root's technology-driven insurance offerings with HCA's leadership in auto finance, the partnership is expected to create a seamless purchase process for customers. This strategic move supports Root's focus on accelerating disciplined growth while maintaining its strong underwriting profitability.
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