Root, Inc. announced the availability of Root Insurance in Minnesota, extending its technology-driven auto insurance to over 4 million registered drivers in the state. This expansion means Root now serves drivers in 35 states, covering more than 77% of the U.S. population.
The company's approach bases car insurance rates primarily on driving behaviors, utilizing advanced, mobile-first technology and data science. This method aims to provide personalized, fair, and affordable prices that reflect individual driving habits, empowering safe drivers to save more.
Minnesotans can now access Root's services through its mobile app or website, with the ability to sign up in under a minute. Drivers complete a test drive over a few weeks, during which the app measures habits like focused driving, smooth braking, and gentle turning, allowing safe drivers to potentially achieve significant savings and manage policies digitally.
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