Rumble announced its financial results for the second quarter ended June 30, 2025, on August 11, 2025, reporting revenues of $25.1 million, a 12% increase year-over-year. This growth was driven by increases in Audience Monetization revenues, particularly from subscriptions, and higher Other Initiatives revenues from cloud services and its publisher network.
Monthly Active Users (MAUs) for the quarter were 51 million, a decrease from the previous quarter's 59 million. However, Average Revenue Per User (ARPU) saw a sequential increase to $0.42, up 24% from the prior quarter, indicating improved monetization efficiency per user.
Cost of services decreased by $9.1 million, primarily due to a $10.1 million reduction in programming and content costs. Despite these improvements, the company's GAAP loss of $0.12 per share was 80% below analysts’ consensus estimates. Management reiterated its focus on aggressive growth initiatives, supported by the Tether investment, while continuing to aim for Adjusted EBITDA breakeven in 2025.
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