On October 15, 2025, Rackspace Technology announced a partnership with Total Wine & More, America’s Wine Superstore, to advance the retailer’s digital transformation through a strategic multicloud approach. The deal involves Rackspace providing flexible, managed support for the retailer’s adoption of Microsoft Azure and Google Cloud, and includes the FinOps program and Optimizer+ to deliver actionable cost‑optimization insights.
Total Wine & More operates 284 superstores across 29 states. By partnering with Rackspace, the retailer gains unified expertise across both Azure and Google Cloud, enabling greater flexibility, cost efficiency, and speed of innovation. Rackspace’s role is to design, build, and operate the cloud environments, ensuring consistent performance and security across the retailer’s operations.
This partnership aligns with Rackspace’s focus on hybrid cloud and AI solutions, expanding its presence in the retail sector and demonstrating its ability to deliver value to large‑scale customers. The collaboration is expected to enhance Rackspace’s revenue streams and reinforce its strategy of moving toward higher‑margin, services‑centric offerings.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.