Ryde Group Ltd. launched its Supersized Cashback Christmas Challenge for Ryde+ subscription members, offering enhanced savings and benefits during the festive season. This campaign aims to strengthen rider loyalty and demonstrate the scalability of its subscription-based revenue model.
Throughout December, Ryde+ subscribers can enjoy 100% cashback offerings spread across four weeks, with cashback applicable to both RydeCoins and credit card payments. This initiative is designed to boost platform engagement and provide tangible savings to frequent riders.
James Tan, Director of Product at Ryde, stated that the challenge delivers greater value to the community and is expected to increase demand on the platform. The company views Ryde+ as a movement towards smarter and more sustainable urban mobility, driven by community engagement and rewards.
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