Ryde Group Ltd. announced its strategic move into Singapore's ultra-premium electric vehicle (EV) market with the planned launch of RydeLUXE 6. This new service will offer premium electric vehicle and plug-in hybrid electric vehicle (PHEV) options.
The initiative is being rolled out in partnership with Atoll Discovery Pte Ltd, following Ryde's recent acquisition of a 40% stake in the EV rental company. RydeLUXE 6 targets Singapore's rapidly expanding ultra-luxury transport market.
This strategic expansion is expected to boost Ryde's revenue streams through a new driver-partner pool, corporate contracts, and bonus incentives. It positions Ryde to capture a high-margin segment and strengthen its overall market presence in sustainable urban transportation.
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