Sonic Automotive, Inc. announced the acquisition of Audi New Orleans from the Bohn Brothers Automotive Group. This transaction represents Sonic Automotive's first franchised automotive dealership in the state of Louisiana.
The acquisition expands Sonic's luxury brand portfolio, bringing its total number of Audi dealerships to 10. This addition increases the company's overall franchised automotive dealership portfolio to 108 locations nationwide.
Audi New Orleans, a Magna Society award-winning dealership, commands one-third of Audi's market share in Louisiana. The strategic location in Metairie, near Lake Pontchartrain, is a major New Orleans retail area, enhancing Sonic's presence in a key market.
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