Sonic Automotive, Inc. announced the extension of its agreement with CDK Global, a leading automotive retail software provider. This renewed partnership ensures Sonic dealerships continue to utilize the CDK Dealer Management System (DMS) and its Dealership Xperience Modern Retail Suite.
The extended agreement provides Sonic Automotive with access to CDK's advanced artificial intelligence (AI) features. These include predictive modeling for customer purchase propensity and machine learning to anticipate vehicle service opportunities.
The partnership also incorporates the new CDK AI Virtual Assistant (AIVA), designed to offer hyper-personalized, human-like engagement with sales and service departments. This strategic technology investment aims to enhance operational efficiency and customer experience across Sonic's dealerships.
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