Sonic Automotive, Inc. announced its selection of NETSOL Technologies, Inc. to lead a discovery engagement for a next-generation omnichannel digital retail platform. NETSOL is a leader in AI-powered solutions for OEMs, dealerships, and financial institutions.
This partnership aims to define the requirements and roadmap for a new digital retail experience, indicating Sonic's strategic investment in technology. The platform is intended to enhance the company's ability to sell, finance, and lease assets.
The initiative underscores Sonic Automotive's commitment to leveraging technology to provide industry-leading guest experiences and drive its business forward in the evolving automotive retail landscape. This move is part of its quest to become the most valuable diversified automotive retail and service brand in America.
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