Sonic Powersports announced a milestone celebration for the 85th Sturgis Motorcycle Rally, centered around its new Sturgis Harley-Davidson dealership. The event features a limited-edition motorcycle giveaway, offering one of 26 custom-designed Sturgis Edition Harley-Davidson motorcycles.
The commemorative 2025 Low Rider S features an all-black design with orange pinstriping, paying tribute to the iconic 1991 FXDB Sturgis. Rallygoers can participate in the 'Ride To Win Challenge' across five Sonic Powersports-owned Harley-Davidson dealerships in the Black Hills for entries into the drawing.
To honor rider loyalty, the Sturgis Harley-Davidson Founders Club is being launched for the first 85 riders who purchase a new Harley-Davidson motorcycle at the dealership during Rally Week. Members will receive serialized challenge coins, a commemorative patch, lifetime VIP access, and their name enshrined in the Sturgis Motorcycle Museum & Hall of Fame.
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