SpringBig Holdings (OTCQB: SBIG) announced a strategic partnership with Meadow, a leading cannabis point‑of‑sale platform, to embed real‑time loyalty, data capture, and marketing automation directly into the in‑store checkout process. The integration will allow Meadow‑powered retailers to collect customer information at the register, trigger loyalty rewards, and send targeted SMS, email, and push notifications immediately after purchase, creating a seamless, data‑driven customer journey from check‑in to checkout and beyond.
SpringBig’s most recent quarterly results, released the same week, showed revenue of $5.871 million, a 4% year‑over‑year decline, and a net income of $219,000—its first profit in a year. Gross margin stood at 71%, and the company returned to profitability after a net loss in the prior year. Management cited subscription softness driven by client budget constraints in regulated markets, while cost‑control measures such as lease resets and office consolidation helped offset revenue pressure and support margin stability.
The Meadow integration is a key component of SpringBig’s AI‑driven MarTech strategy. By weaving loyalty and marketing automation into the POS experience, the company aims to increase customer engagement and lift revenue per client. The partnership also expands SpringBig’s network of technology partners, reinforcing its position as a connected ecosystem for cannabis retailers and positioning the company to capture a larger share of the growing regulated‑industry marketing spend.
CEO Jaret Christopher emphasized the strategic fit, saying, “Meadow has built an exceptional platform for today’s cannabis retailers. This integration enhances the way our shared clients operate, creating a seamless experience that makes loyalty more valuable, marketing more relevant, and day‑to‑day operations more efficient.” He added that the move supports the company’s broader AI‑driven platform, which delivers smarter automation, deeper analytics, and more personalized engagement tools. The company also highlighted that its Q3 earnings call noted subscription softness but underscored cost‑control successes that helped achieve profitability.
Investors reacted negatively to the announcement, citing concerns about SpringBig’s declining revenue and low valuation. Despite the partnership’s potential to boost engagement and revenue per client, market sentiment remained cautious, reflecting the company’s recent financial challenges and the broader headwinds facing the regulated cannabis industry.
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