On May 13, 2025, Colombian processed food company Nutresa announced the sale of its 30% stake in the country's Starbucks franchise operator. The stake was acquired by a unit of Mexican restaurant chain Alsea, which already operates Starbucks franchises in other Latin American markets.
This transaction consolidates the ownership of Starbucks' operations in Colombia under a single, experienced franchise partner. Such consolidation can lead to more unified strategic direction and operational efficiencies for the brand in the region.
For Starbucks, having a single, dedicated partner like Alsea in Colombia could facilitate better market penetration and brand management. This move is part of the ongoing evolution of Starbucks' international licensed business model.
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