On June 10, 2025, Starbucks CEO Brian Niccol announced an accelerated timeline for the rollout of the company's 'Green Apron Service' model. The new staffing and service model will be implemented across all 18,000 North American stores by mid-August 2025, ahead of the initial plan to reach only a third of U.S. stores by year-end.
The 'Green Apron Service' model is a foundational operating framework designed to establish repeatable, consistent, and scalable service standards. It emphasizes five key moments of customer interaction and an evolved staffing model to optimize labor hours and peak coverage.
Early pilot results for this model demonstrated improvements in transactions, sales, and customer service times, with a goal of delivering consistent four-minute service times. This rapid deployment underscores management's confidence in its efficacy to drive transaction growth and operational efficiency.
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