On January 17, 2025, Starbucks CEO Brian Niccol announced that the company plans an unspecified number of corporate layoffs as part of its ongoing turnaround efforts. In a letter to employees, Niccol stated that the company needs to optimize its support teams and reduce complexity.
Niccol explained that Starbucks' current size and structure, with too many layers and managers, can slow down decision-making and coordination. The layoffs are aimed at creating a more efficient organization with clear accountability, without impacting baristas in the company's stores.
Decisions regarding affected roles are expected to be communicated by early March. This restructuring is a critical step in Niccol's 'Back to Starbucks' strategy, designed to streamline operations and reallocate resources to initiatives focused on improving customer experience and driving growth.
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