On June 24, 2025, Starbucks issued a clarification, stating that it is not currently considering a full sale of its China operations. This statement was made in response to a report from a Chinese financial magazine, Caixin, which had suggested otherwise.
The company reiterated its ongoing exploration of strategic partnerships for its Chinese business, a strategy aimed at reviving flagging sales and navigating intense local competition. This clarification helps define the boundaries of its strategic review in the region.
For investors, this means that while Starbucks is actively seeking ways to improve its performance in China through collaboration, a complete exit from its second-largest market is not on the table. The focus remains on finding a partner to enhance its competitive position and drive growth.
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