Starbucks announced on October 3, 2024, that it has invested in two new coffee farms, one in Costa Rica and its first in Guatemala. These acquisitions expand the company's coffee innovation network, which already includes Hacienda Alsacia in Costa Rica.
The new farms will be used to study how hybrid coffee varieties perform under different elevations and soil conditions, aiming to boost productivity and resistance against diseases like coffee leaf rust. This initiative is critical for mitigating the risks posed by rising temperatures and extreme weather events to global coffee production.
Starbucks, which sources 3% of the world's Arabica coffee, plans to use learnings from these farms to develop solutions that improve coffee quality and empower farmers. This long-term investment underscores the company's commitment to securing its primary raw material and ensuring a sustainable future for coffee.
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