Starbucks is rolling out a new 'coffeehouse code of conduct' in its North American cafes, effective January 27, 2025. This policy reverses a seven-year-old open-door approach, now requiring individuals to make a purchase to use cafe facilities, including seating and restrooms.
The company stated that the new code is designed to ensure its spaces are prioritized for use by customers and partners, aiming to end disruptive behavior. This move aligns with CEO Brian Niccol's 'Back to Starbucks' strategy to reestablish the company as a welcoming community coffeehouse.
While some customers have criticized the change for potentially alienating non-paying individuals, Starbucks emphasizes that it will comply with local laws requiring bathroom access. This policy aims to create a more consistent and positive in-store experience for its paying clientele.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.