Comscore has expanded its Cross‑Platform Campaign Results suite to capture streaming audio and social media activity, adding deduplicated reach data from Meta’s Facebook, Instagram and Audience Network. The update allows advertisers to view podcast and audio campaigns alongside traditional TV, CTV, digital and social channels in a single, privacy‑first metric.
The new capabilities include a dedicated audio measurement engine that tracks podcast impressions and audience overlap, and an expanded social reporting layer that aggregates reach across Meta’s platforms while eliminating duplicate counts. By integrating these data sources, Comscore provides a more complete view of campaign performance across the fragmented media landscape.
This expansion aligns with advertisers’ growing demand for holistic measurement solutions. As audio consumption rises and social media continues to dominate digital engagement, the ability to measure all touchpoints in one place strengthens Comscore’s competitive position against digital‑native measurement firms.
Financially, Comscore’s revenue for the first nine months of 2025 totaled approximately $264 million, up 0.8% year‑over‑year from $261.9 million in the same period of 2024. The modest growth reflects a 1.3% decline in Q1 2025 revenue, followed by 4.1% and 0.5% increases in Q2 and Q3, respectively. The slight YoY gain is driven by incremental demand in core measurement segments, offset by a small dip in legacy advertising services.
CEO Jon Carpenter noted that while cross‑platform solutions are growing, “we see a slowdown in spending across a few key categories, which has muted our momentum.” He emphasized a cautious outlook, citing the need for cost discipline and strategic investments in high‑return verticals.
The product launch signals Comscore’s intent to capture additional advertising spend and reinforce its market position, but the current financials suggest that the expansion will be an incremental driver of revenue rather than a transformative shift. Investors will likely view the move as a positive step toward broader measurement coverage, tempered by the modest revenue growth seen to date.
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