Comscore, Inc. (SCOR) released its third‑quarter 2025 results on November 4, 2025, reporting revenue of $88.9 million—up 0.5% from $88.5 million in the same quarter last year. The company’s cross‑platform segment grew 20% year‑over‑year, while its Content & Ad Measurement revenue remained flat, offset by a decline in national TV and syndicated digital products.
Net income swung to $0.5 million from a $60.6 million loss in Q3 2024, driven by a one‑time goodwill impairment charge in the prior year. Adjusted EBITDA fell to $11.0 million, a 12.4% margin versus 14.0% in Q3 2024, reflecting modest margin pressure amid higher operating expenses and a data‑strategy shift by a large retail media client that impacted Proximic revenue.
The company updated its full‑year outlook, maintaining a flat revenue guidance and preserving its adjusted EBITDA margin guidance. Management highlighted continued momentum in cross‑platform solutions and the strategic value of its MRC/JIC‑accredited TV measurement, positioning the firm to capture growing programmatic spend while navigating macro‑economic headwinds.
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