Semrush Holdings, Inc. introduced AI Optimization (AIO) on March 6, 2025, an enterprise solution designed to help businesses track, control, and optimize their brand presence across AI-powered search platforms. AIO is currently in closed beta.
This solution is positioned as the first of its kind, empowering marketers to monitor, analyze, and proactively shape how their brands appear in AI-driven search results. The global AI market is projected to grow 37% annually, highlighting the strategic importance of this offering.
AIO strengthens Semrush’s leadership in SEO, online visibility, and competitive intelligence by providing real-time insights into brand discovery, sentiment, and positioning within AI search. This allows businesses to optimize visibility and uncover new growth opportunities in the evolving digital landscape.
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