Semrush today launched its official app inside ChatGPT, giving marketers, SEO teams, and analysts instant access to live Semrush data directly within the OpenAI platform. The integration allows users to pull enterprise‑grade visibility intelligence, receive real‑time explanations, and generate automated reports without the need for custom scripts or engineering support.
The app is available to all Semrush customers on Enterprise, EDU, Business, Pro, and Plus plans. It leverages the company’s OpenAI SDK and Model Context Protocol, which streamlines the connection between Semrush’s APIs and ChatGPT’s conversational interface, enabling a frictionless workflow for users who want to query data and receive AI‑driven insights in a single prompt.
Semrush’s move positions the company as a first‑mover in embedding SEO and competitive intelligence into mainstream AI assistants. The launch builds on a momentum that saw AI products add $10 million in annual recurring revenue (ARR) in Q3 2025, more than doubling from Q2, and the company projects AI ARR to approach $30 million by year‑end. By making AI‑powered data readily available inside ChatGPT, Semrush is accelerating adoption of its AI suite, creating a new channel for customer engagement and upsell, and reinforcing its strategy to grow high‑margin enterprise customers.
The broader context underscores the significance of the launch. In November 2025, Adobe announced a definitive agreement to acquire Semrush for $12.00 per share, a $1.9 billion deal expected to close in the first half of fiscal 2026. The acquisition signals Adobe’s intent to deepen its AI marketing capabilities and integrate Semrush’s data and tools into its ecosystem, potentially amplifying the reach and impact of the new ChatGPT app. While the acquisition is a separate event, it highlights the strategic importance of Semrush’s AI portfolio and the value that large technology firms see in its capabilities.
In summary, the ChatGPT app launch marks a pivotal step for Semrush as it expands its AI‑enabled visibility tools and strengthens its position in the competitive intelligence market. The integration is expected to drive higher customer retention, accelerate AI product adoption, and support the company’s broader growth objectives, all while positioning Semrush as an attractive target for strategic acquisition.
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