Smithfield Foods announced on October 1 2025 that it has introduced a new product, the Mike’s Hot Honey Bacon, a collaboration between the Smithfield brand and Mike’s Hot Honey, the leading hot honey brand in the United States.
The bacon, which combines hickory‑smoked pork with a sweet‑heat honey glaze, is hitting shelves nationwide this month at major retailers including Kroger, Publix, Meijer, and Shop Rite, among others, marking the first time the company has partnered with a specialty condiment brand for a packaged meat product.
To support the launch, Smithfield is running a 360‑degree marketing campaign that includes media, influencer engagement, and a Times Square takeover featuring large‑screen displays, sample tastings, and exclusive merchandise. The campaign is part of the company’s We Speak Pork initiative, aimed at driving consumer interest and expanding the bacon category’s share of the packaged meats market.
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