Mama Bird, a brand specializing in brain-boosting vitamins for families, announced the nationwide launch of four of its best-selling prenatal and kids’ vitamins at Sprouts Farmers Market. These products are available for a limited time as part of Sprouts' Innovation Center program.
The Innovation Center is a 90-day program that spotlights emerging wellness brands in Sprouts’ dedicated 'New for You' section. Mama Bird's products are formulated with bioavailable, brain-supportive nutrients, including methylated B vitamins, in clean, gentle formats.
This partnership allows Sprouts to further enhance its curated assortment of better-for-you products, catering to families seeking smarter nutrition. The collaboration reinforces Sprouts' position as a destination for innovative health and wellness solutions.
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